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中國(guó)消費(fèi)者最喜愛(ài)的品牌：支付寶排第一，vivo超越蘋(píng)果
	發(fā)起人：eging3　　回復(fù)數(shù)：1　　瀏覽數(shù)：4332　　最后更新：2022/9/29 0:31:17 by nihaota

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2016/11/21 12:12:24

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eging3

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中國(guó)消費(fèi)者最喜愛(ài)的品牌：支付寶排第一，vivo超越蘋(píng)果

Alipay, Vivo among Most Favored Brands in China: Report

Prophet, a global brand and marketing consultancy, recently released a report on the most favored brands of Chinese consumers. Data showed that Alipay ranks first and WeChat ranks second among the top 10 brands in the Chinese market. In electronics, Chinese local brand Vivo comes in 17th, leaving Microsoft and Apple behind.

博豐，一個(gè)全球品牌和營(yíng)銷顧問(wèn)，最近發(fā)布了一個(gè)關(guān)于中國(guó)消費(fèi)者最喜愛(ài)的品牌的報(bào)告。數(shù)據(jù)顯示，中國(guó)市場(chǎng)十大品牌中，支付寶排名第一，微信在排名第二。在電子行業(yè)，中國(guó)的本土品牌Vivo位列17，超越微軟和蘋(píng)果。

Based on Prophet’s analysis, Alipay has completely reformed the idea of electronic financing. Alipay’s market share is up to 70 percent of the national electronic payments market. Its active users have reached 450 million, and the company’s average daily transaction volume has reached 175 million RMB.

基于博豐的分析，支付寶徹底改革了電子融資的理念。支付寶的市場(chǎng)份額高達(dá)全國(guó)電子支付市場(chǎng)的70％。其活躍用戶達(dá)到4.5億，公司日均交易額已達(dá)1.75億元人民幣。

Moreover, Prophet attributed the success of Vivo to its focus on China’s high-end market, rather than the low-end and low-profit part of the market, as its competitors emphasize. Samsung ranks 45th on the list, though its ranking may have been influenced by the recent incidents of explosions.

此外，博豐將Vivo的成功歸功于其對(duì)中國(guó)高端市場(chǎng)的關(guān)注，而不是競(jìng)爭(zhēng)對(duì)手強(qiáng)調(diào)的市場(chǎng)的低端和低利潤(rùn)部分。三星在名單上排名第45，雖然它的排名可能受到最近的爆炸事件影響。

Brand relevance is based on which brands are constantly in demand by consumers. Prophet interviewed nearly 10,000 Chinese consumers and selected the top 50 brands among 279 brands in 24 industries around the world. The criteria it used include customer obsession, pragmatism, inspiration and innovation. This is the first time that Prophet has reported on the Chinese market.

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2022/9/29 0:31:18

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